“Once we became aware of how products and companies negatively impact the world, we began to look for more environmentally friendly consumer options. Alas, there were too few alternatives to be found. Frustrated yet inspired, we decided it was time for an outdoor product company to make a positive contribution.”
The eco-friendly, sustainable brand, native to Boulder Colorado, is dedicated to creating a change in the outdoor and cycling sports industry. This company works under the thoughtfully crafted mission statement that vows to “upcycle materials into great products, provide recycling source for adventure sports, and create tangible environmental awareness.” Upcycle is a term, coined by the brand, that defines the way they develop their products from recycling stations, where customers can donate their used bike and outdoor gear to be recycled into Green Guru goods. From backpacks to bike beverage holsters, this brand eliminates excess waste and pollution, providing a cleaner Earth and the necessary gear to explore it with. Being B-Corp certified and having a gold level status with the Colorado Environmental Leadership Program, Green Guru has a recognized impact on the conservation of our planet, creating social, environmental, and economic change.