What’s your story?
Peter Sacco was a 16-year-old surfer when he visited Latin America for the first time and was struck to find social inequality on a scale he had never previously imagined. Determined to be part of the solution, he started Adelante years later to stimulate sustainable economic development in Pastores, Guatemala.
What is your “why”?
Adelante was born from the realization that capitalism can be both the cause of and the solution to our greatest social challenges. We envision a future in which business is used to reduce poverty and promote inclusive development worldwide.
What’s your flagship product?
Adelante employs expert artisans in Pastores — all of whom earn over the Living Well Line — to handcraft men’s and women’s leather shoes and accessories. Adelantes are made-to-order and shipped directly to your door in less than two weeks. After your order is placed, you’ll receive personal updates from your individual craftsman throughout the shoemaking process.
Who’s your ideal customer?
The ideal Adelante customer is a socially-conscious individual who cares about quality products and human connection.
Why does sustainability matter?
Adelante craftsmen earn over the Living Well Line for work well done, which inspires ownership. We pay craftsmen directly, ensuring they have the agency to advance themselves and their families. And we defer to our craftsmen to define living well within the local context that they know best.