What’s your story?
A native of New Zealand, Tim Brown was always well versed in the magical qualities of merino wool. Inherently curious, he began asking himself why such a remarkable, sustainable resource was virtually absent in the footwear industry. And with that spirit of wonder, the Allbirds journey began. After years of researching and tinkering, Tim teamed up with Joey Zwillinger, an engineer and renewables expert. Together, they crafted a revolutionary wool fabric made specifically for footwear. The outcome? An entirely new category of shoes inspired by natural materials, and an ongoing mantra to create better things in a better way.
What’s your “why”?
We are on a mission to make better things in a better way to combat climate change. The journey is a long one and we’re just getting started. Check out our Sustainability Practices here and read about our commitments to help reverse climate change.
What’s your flagship product?
Our flagship product was the Wool Runner, dubbed “the world’s most comfortable shoe.” We’ve now expanded to running shoes, apparel, and activewear. We sell directly to our customers on allbirds.com and through our retail stores around the world.
Who’s your ideal customer?
Our ideal customer is really anyone who believes style, comfort and sustainability don’t need to be mutually exclusive!
Why does sustainability matter?
Sustainability is at the heart of what we do and why we do it. It’s far too important to us to summarize in a few sentences here. Read more about what we’re doing on our Sustainability Hub.
Do you contribute to your local community?
We are a registered B Corp, meaning we do business differently. The environment is a stakeholder, and how we treat it is just as important as the bottom line.
We partner with Soles4Souls® to make sure lightly used Allbirds find new life all around the world, helping communities in need thrive in the process.
We’re also building a network of local changemakers through our Allgood Collective. Global change starts in our local communities.