What’s your story?
Many businesses, like stories, begin with a problem. Unbeknownst to Travis, he became the protagonist in the story of Archer in 2019 while traveling for business. Between the office, boardroom meetings, and functions that often led to playing golf with clients, Travis found himself searching for pants that could serve multiple purposes. Dress pants were too restrictive and or delicate for 18 holes, and golf pants were too casual/informal for business functions.
The problem: they did not exist, yet. With this spark of inspiration, Travis set out to create a luxury fabric that perfectly blends the aesthetic of a high-end suit with the performance properties of an athletic pant. Armed with over a decade of product development, sourcing, and design experience in the luxury apparel industry, Travis had the knowledge and connections to make it happen.
What’s your “why”?
Archer was started with one simple mission, to create a natural, high-quality, American-made alternative to cheap synthetic performance-based pants.
What’s your flagship product?
Archer’s flagship product is our Super fine Italian 120s Merino Wool Performance-inspired dress pants. Archer’s customers are business professionals who want to look their best before, during, and after the 9 to 5.
Who’s your ideal customer?
Archer’s ideal customers are white-collar males between the ages of 30-55, living in metropolitan areas, who emphasize both professional and active lifestyles pragmatically.
Why does sustainability matter?
Having been involved in the apparel industry for over 15 years, it is quite astonishing to see the conditions of the facilities where cheap/”affordable” clothing is made as well as how much pollution and chemicals are created by the production of these cheap synthetic materials and fast fashion. The apparel industry is now the second leading industry in the world for creating pollution and due to the production of synthetic materials alone, about 1 trillion lbs of greenhouse gases are released into our environment each year! On top of that many of these garments can take up to 1000 years, if ever, to decompose creating long term pollution and landfill build up. This does not even include the microfibers that are released into the earth and our waters from owner care (washing machines).
It is because of these facts and numbers that Archer is determined to create high-quality timeless products, made using best-in-class sustainable and socially responsible practices.