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BN3TH |📍Canada

Free!

Engineered undies for confidence and comfort

Max's Review
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 What's your story? Dez: I was sitting around the dinner table with my best friend, Dustin and deciding what we should do next. I’d just left my job as Director of Marketing for a Canadian Apparel distributor and he had just sold his Skate/Snowboard shop. During our time in the industry, we’d noticed men talking more about wanting really good underwear, and we wanted to create something that didn’t compete with what was already on the market. What's your "why"? There simply wasn’t anything else around. So, we designed a three-dimensional pouch that eliminates shifting and makes these the most comfortable undies on the planet. We believe that underwear can be so much more than just something you wear. Putting on a pair of BN3TH starts you off with the mindset that you can achieve anything and the confidence to be the best versions of ourselves. We do what... Read More

What’s your “why”?

There simply wasn’t anything else around. So, we designed a three-dimensional pouch that eliminates shifting and makes these the most comfortable undies on the planet.

We believe that underwear can be so much more than just something you wear. Putting on a pair of BN3TH starts you off with the mindset that you can achieve anything and the confidence to be the best versions of ourselves.

We do what we do because of the people who feel awesome when they wear our products. We’ve heard so many incredible stories from heroes like first responders and men with disabilities, to sportsmen and fathers who say that the technology has changed their lives. It makes it all worth it and inspires us every day.

 

What’s your flagship product or the main products?

Our flagship product is our “Classic” boxer brief, meant for everyday elevated comfort.  It’s made from super sustainable Tencel™ Modal (sourced from sustainable wood and pulp sources, are certified as compostable and biodegradable, and have a responsible production processes).  This super fabric is insanely soft and breathable, making it the ultimate to-skin fabric choice.

Our customers are predominately male, aged 24-44, have an active lifestyle and value quality products that benefit their lives. That being said, our products can benefit every single guy on the planet-so dudes, if you haven’t tried BN3TH yet, we invite you to change your life by changing your underwear.

 

Who’s your ideal customer?

Every man who wants to start their day in the best way possible. We want BN3TH to be the first thing you put on in the morning. We inspire you to be your most authentic self.

 

Why does sustainability matter?

Being a force for positive change in both our community and environment is central to our mantra of being good, for nothing. Our work in sustainable efforts has been a huge ongoing achievement. Every season we continue to innovate to make our products and packaging more friendly, including using sustainable practices in sourcing materials and using compostable fibers in our TENCEL™ Modal products or post-consumer recycled materials for our Entourage series.  We’ll continue to innovate and push our limits while remembering we’re not perfect, but we’re trying.

 

Do you contribute to your local community?

Throughout the year we choose to partner with organizations who are a force for good and inspiring others to do better when it comes to protecting the planet, like Protect Our Winters who are fighting climate change, The Surfrider Foundation which are working to protect our oceans, and One Tree Planted, a non-profit focused on global reforestation.

 

Advice to other entrepreneurs starting out?

If you are passionate and have the right idea, go for it! You need to try, think radically, and remember there are no bad ideas.  Inspiration is everywhere and if we can create products and experiences that better people’s lives, then we’re all doing our part.

 

Official Website

Less
  • $30 - $45

  • Dez Price & Dustin Bigney

  • 2010

  • Vancouver, Canada

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