What’s your story?
Unbeknown to most, Coalatree started out as a self-sustaining organic farm in Colorado. The farm-focused around a “reap what you sow” mentality, and integrated sustainable practices with quality products. Wanting to create our own workwear, we first launched a line of clothing in 2010, and have continued on to the outdoor industry, all while maintaining our roots in sustainably produced goods.
What is your “why”?
We are always looking for ways to give back to our local and global community; we wouldn’t be where we are today without your support! Each year we use surplus fabric to create warm blankets for the homeless in our hometown of Salt Lake City, Utah. We also partner with local organizations to maintain the hiking and biking trails we frequent and to protect the integrity of our watersheds. Learn more about our giveback programs here.
Coalatree designs eco-minded gear and apparel for the adventurer in everyone, from athletes and photographers to your average city folks and weekend warriors. It’s our passion to bring elements of the outdoors and the city life together. Whether you’re summiting the tallest peaks or lounging around town with friends, our products are practical, stylish, and functional. Being ready for anything is what we’re all about.
To us, a MTN2CTY lifestyle is one of adventure, freedom, and ease. We wake up early to catch sunrise on a ridge before seamlessly transitioning into the office. We’re out on the town on a Friday night with friends then up for dawn patrol on powder days. To Greet the Outdoors is to be ready to pack our bags, hit the road, run the trails, and explore.
What’s your flagship product?
The Trailhead Adventure Pant is one of our signature products, designed for the Mountain to City Adventurer! We wake up early to catch sunrise on a ridge before seamlessly transitioning into the office. We’re out on the town on a Friday night with friends then up for dawn patrol on powder days.
Who’s your ideal customer?
Whether you’re summiting the tallest peaks or lounging around town with friends, our products are practical, stylish, and functional. From athletes and photographers to your average city folks and weekend warriors, we strive to provide eco-minded goods for everyone.
Why is sustainability & ethical practices important to you and your brand?
We at Coalatree pride ourselves on making eco-friendly goods you can take anywhere. In every step of the design, manufacturing, and shipping process, we look for ways to be more sustainable and minimize our impact. Environmental responsibility is central to our mission.
Most of our goods are made from recycled or repurposed materials. Instead of creating new threads, our partners find discarded yarns and plastics, then melt them down and spin them into new fibers. Our Trailhead Shorts, Pants, and Kachula Adventure Blanket are just a few of our items made this way.
We use a dye method that reduces energy and water waste at our factories. By using a “closed-loop” of CO2 vapors, not only can we reuse stored CO2, but we are able to circumvent the need for water to dye textiles.
Our factory partners are working towards zero emissions by incorporating sustainable energy use right into their buildings, such as water-saving machinery, low-impact ventilation, and solar lighting. Many of them have replaced areas of concrete and asphalt (which can become “heat islands”) with green spaces for employee relaxation, picnics, and even farming. Our partner who makes the Trailhead Shorts and Pants even has an on-site wetland! Since dedicating part of their land to this wetland, they’ve seen an increase in local biodiversity with more birds, butterflies, earthworms, and bees.
Conventional manufacturing methods use toxic chemicals, produce hazardous waste, and contribute significantly to carbon emissions. We work only with facilities that are bluesign® approved, ensuring the highest standards are met in efficiency, safety, and clean manufacturing, so no harsh chemicals ever need to harm the environment. This includes the way we apply the Durable Water Repellent (DWR) finish to our products. Instead of conventional spraying and dipping, our partners apply a vapor coating which eliminates the need for those nasty chemicals.
Because all of the performance features in our line of coffee products are part of the fabric, not chemically added, these benefits will never wash out. This makes a better product for you and our planet!
We love trees, too! And we want to keep our forests healthy. Our hangtags and packaging are printed on recycled paper with post-consumer waste content, keeping trash out of landfills and preserving our forests.
What, if any, organizations/non-profits/events or local contribution does your company partake in?
When Coalatree was founded in 2010, one of our goals was to give back to the environment and to our community. Those goals ring true today more than ever, and your support makes these programs possible. Here’s what we’re doing to make a difference.
We believe in supporting those who hold our lands sacred. In partnership with the Adopt-A-Native-Elder Program, Coalatree is committed to distributing life-sustaining support to indigenous Navajo Elders. 10% of the sales of our headdress stickers will go directly to supporting a Navajo Elder in need.