What’s your story?
Organic Basics was founded by Christoffer Immanuel, Mads Fibiger, and Alexander Christiansen. They are from the same town, Aarhus, Denmark. The guys didn’t have a lot of experience in the fashion industry and no dots were connected but Organic Basics was born anyway. For them, it was about trying to build a simple, responsible, quality clothing brand that people could relate to. By entering the industry with fresh eyes they were able to question the entire process and ensure that every step taken was going to be better for the environment and workers than the typical industry.
What is your “why”?
At Organic Basics, we work towards making the future of fashion more sustainable by ensuring that all the processes and activities are done in a more sustainable and environmentally friendly way.
What’s your flagship product?
We’re proud of all of our styles but some of our more popular styles are the Organic Cotton Triangle Bra and Briefs, our TENCEL™ Lite Bralette, our SilverTech™ Active Leggings and our men’s Organic Cotton Boxers.
Why does sustainability matter?
Sustainability and ethical practices are the core of what we do. There are many problems within the fashion industry. Textile waste, environmental harm, exploited workers… and many more. We don’t want to be any part of that.
Do you contribute to your local community?
Organic Basics is a BCorp organization and is an active member of 1% for the planet.
The BCorp certification is issued by B Lab, a global nonprofit organization, which certifies that we are balancing profit and purpose. For example, we are meeting the highest standards of verified social and environmental performance, transparency, and accountability.
1% for the planet is an international organization that connects brands like us with environmental non-profits and grassroots activists. As a member, we’re committing at least 1% of our sales directly to environmental groups that are making a big impact.
Furthermore, at Organic Basics we make regular donations to support different organizations that make good, such as Rewilding Europe and the UN Refugee Agency (UNHCR).
Advice for entrepreneurs?
Customers will never undervalue a brand that wants to “do good”. Start out with something you are passionate about and that you want to improve and build. Use your business as a force of good to help and improve people’s life. While taking care of our planet. We’ve learned at Organic Basics that it also improves your chances of building something successfully, and it makes it so much more meaningful.