What’s your story?
Psudo started as a passion project. Born from a 25-year love affair with all things sneakers. Along the way, I noticed a few things that I didn’t love about my footwear of choice. I knew there could be a better way.
Making Sneakers is not easy anywhere in the world. Making them locally provides a whole new set of challenges. We want to prove that locally made does not need to be on a small scale, expensive, or compromise on quality or consistency.
We have worked tirelessly to find the right materials, suppliers and partners to help put everything together.
We felt the story could be compelling with the ingredients we are using such as making our shoes from recycled plastic bottles and making them locally in the USA.
Ultimately, we wanted to make an amazingly comfortable shoe that will look great for its entire life cycle.
As we move forward, we know there is room for improvement.
We are set to manufacture in a different way. Less inventory, more on-demand manufacturing using eco-friendly components.
I have been in the industry for the past 30+ years…….I always had a passion for products and grew up watching the athletic industry grow.
I was also fortunate to have worked with some great people who helped teach me how shoes are made, sold, and distributed.
Most of my career I have been on the manufacturing and sourcing side working with brands and retailers on creating products for them.
I had been tinkering with a way to produce a sneaker with less parts and pieces, simplifying the manufacturing process. Finally our Psudo sneaker is the result.
What is your “why”?
I had always wanted to make footwear locally. It has been a focus of mine over the past 10 plus years. Additionally, I had always wanted to come up with my own product….something different that could do all the things I wish a sneaker company could do. Eco-friendly, comfortable, water-resistant, and at a great value …..all made locally.
Finally, I decided to put some real focus into Psudo and see how we could innovate. The parts and pieces were really coming together and felt we could make some compelling product with a ton of possibilities.
How did you get funding?
I wanted to prove the concept myself. So instead of focusing on raising money or Kickstarter. I put all my energy into creating a great shoe. So with that said we are self-funded from personal savings.
Proving the concept to myself and also to a consumer was the validation we needed prior to asking for any funding.
What’s your flagship product?
We have had a huge response to our Rainbow sneaker we call the Court Blue/Multi. Our customers also really love new and fresh styles.
Our customer is someone that is looking for something that is produced with consideration for the environment. Building a community.
Why does sustainability matter?
Shoes are among the toughest items to produce sustainably. They are made from plastic, leather and other materials with high environmental footprints, and are often produced in factories where workers are treated poorly. We knew there could be a better way.
We work every day to improve our practices and how we can make a more sustainable sneaker and business model. It is a top priority for Psudo.
Do you contribute to your local community?
We are interested in supporting and partnering with various local and national causes. To date we have supported Feeding America, Front Line Workers during Covid and no No Kid Hungry.
Our goal is to support charities for food insecurity, homelessness, mental health, equality, and education.
Advice to other entrepreneurs starting out?
If you have a product or an idea…..go for it. You have to really want it because it won’t be given to you without hard work. But with hard work you will be rewarded. Lastly, don’t get discouraged by others. If you have conviction you will be successful.