What’s your story?
After graduating college, Tom went on an extended surf trip to Australia with a tent and surfboard. Along the way he acquires some curious souvenirs: a few pairs of radical Aussie shades leftover from the 80s. With the sunglasses stowed away in the closet, Tom and Michael embark on an entirely separate business to produce the Salsabol where after two years, they ran out of money due to an increase in costs. They launch a last-ditch survival effort on Kickstarter to bring back Tom’s vintage Australian surf trip shades. Somehow it works. Slowly but surely, they start to develop new designs and the foundation for a healthy small business. A daring few join them on the journey and the Sunski team is born.
What is your “why”?
We’re Sunski – a proudly independent sunglasses company based in San Francisco, CA. Our commitment to design innovation, sustainability and grassroots community helps us stand out in the crowd.
We believe in the simple joy of going outside — whatever that means to you — and great sunglasses that make those moments even better.
What’s your flagship product?
Our main products sold are our sustainable, polarized sunglasses. The best sellers include the Headland, Treeline, and Yuba sunglasses which come in an array of colors.
Who’s your ideal customer?
We make sunglasses the Modern Adventurer — someone that cares about brand values over brand status and needs their products to be both functional and great-looking. The Modern Adventurer typically lives in or near a city and endeavors to weave outdoor adventure into their life as much as s/he can.
Why does sustainability matter?
The Sunski journey began through a shared love of adventure. Our unique, sustainable way of making sunglasses is how we honor those roots and ensure that our business is perfectly aligned with our passion for nature.
Do you contribute to your local community?
Sunski is a proud member of 1% for the Planet. We donate one percent of sales every year to environmental non-profits. Sunski is also certified Climate Neutral. We measure and offset our entire carbon footprint each year.