What’s your story?
Tact & Stone was started by Landon Nash. Landon read an article about the fashion industry and how wasteful it is and was blown away! From that day on he committed to only purchasing from sustainable and ethical brands.
However, on his search he found that sustainable and ethical brands really only served the outdoor and surf market; and couldn’t find anything in the fashion world (staple pieces you could wear to work or out with friends). He decided to start it himself… Tact & Stone is the result.
What’s your “why”?
Tact & Stone launched as a counterpoint to the traditional fashion industry to prove that high-quality, great fitting fashion can be made in a truly sustainable way. We have three pillars that we stand on: Quality and Comfort, Style and Fit, Environmental and Social Sustainability.
We are meticulous in our sourcing of materials and in our manufacturing to make sure we deliver the highest-quality, lowest-impact menswear on the planet. Our goal is to enable self-expression through style while having a positive impact on the world we live in.
Who’s your customer?
We launched with a full line of closet staples to allow our customers to build a sustainable wardrobe from head to toe. Our customers are conscious urban dwellers who want to look good, feel good, and do good.
Our customer is a thought leader. They are aware, curious, passionate and inclusive. They love to be on the leading edge and to be a part of something bigger than themselves.
Why does sustainability matter?
If we don’t change the traditional practices of the industry and prove that this is a business model for success we will be in a dire place in the next 20-30 years. We believe this should be thought about in every industry and action should be demanded by the customer; to ensure we leave our kids with a prosperous planet.
Do you contribute to your local community?
Yes! We are currently active in our local community; participating in recycling programs, beach cleanups, and anything we can be a part of.
Advice to other entrepreneurs starting out?
If you’re passionate, have an idea, and believe you can make change in this world; go for it! Be meticulous about testing and iterating your product/belief/service in order to provide true value to your customer.