What’s your story?
Back in 2000, Steve Rosenberg left his executive position at Oakley in pursuit of developing a better-polarized lens technology. He partnered with legendary Japanese lens maker, Talex, and created the world’s first uncompromising polarized lens with the optical clarity of glass, the impact resistance of polycarbonate, without the downsides of each. Incorporating greater durability and scratch resistance in the lightest weight polarized lens on the market. Fast forward 18 years and Steve’s son, Jacob, a student at Stanford University, asked one day, “Why don’t we sell this lens technology direct-to-consumer? So anyone can have access to it for whatever frame works best for them regardless of lifestyle, brand, or cost of the frame.” And, just like that, Tajima Direct was born.
What is your “why”?
Our company started to make the best-polarized lens technology in the world accessible to anyone, for replacement or upgrade purposes in whatever their favorite frame may be. In a contact-free, direct-to-consumer digital platform. Whether it’s replacing your scratched lenses, or turning a cheap knockoff fashion pair of sunglasses into a customized, high-quality pair of polarized sunglasses, we’re here to help you with a glare-free, colorful, and crisp view.
What’s your flagship product?
We only sell the finest lenses on the market for polarized lens replacement and prescription lens solutions. Our customer is seeking high-quality lenses as an alternative to constantly buying new complete sunglasses.
Why does sustainability matter?
An estimated four million pairs of glasses (eyeglasses and sunglasses) are thrown away each year. Our business model aims to reduce that waste by providing a solution to the pain of having scratched lenses: fix them and reuse them, for a fraction of the cost of buying a new pair, and likely an upgrade in lens quality. We also use recyclable materials in our packaging and minimize the amount of plastic used.