What’s your story?
At TIDAL New York, we’re all about the comfort. When it’s all said and done, the reason to slip on a pair of flip flops is simple—comfort. Sure, we put on a pair to go to the beach or because they match an outfit, but what we’re really saying when we wear flip flops is: I’m comfortable.
With the simple goal of pure and blissful comfort, brothers Tim and Tommy Gibb founded TIDAL New York in 2014. Thicker soles, increasing the renewability of our materials and comfy straps make our flip flops more wearable than the rest. We also wanted to build a company that we and our customers want to support. That’s why we ethically and locally make Tidals at our low-waste, wind-powered factory in New Rochelle, NY.
What is your “why”?
TIDAL New York was born out of the joint experiences of Tim and Tommy Gibb in the footwear sourcing and production world. Over a 10 year period, they traveled to sourcing centers in China, Mexico, and Africa a combined 60+ times working directly with factories and retailers. Dismayed at conditions, wasted resources and opaque supply chains, they saw what they considered a reckoning fast-approaching. The writing was on the wall: The status quo of footwear manufacturing was no longer viable and the reemergence of right shoring and local manufacturing was on the horizon.
Invigorated and inspired, the brothers opened the TIDAL New York factory doors in New Rochelle, NY, just 30 minutes outside NYC, in 2014. The co-founders and company at large strive to change the industry while making the best product possible because we believe that transparency and action are the only paths forward.
So why do we locally manufacture flip flops, exactly? The goal has always been to make one product better—and flip flops were our perfect canvas. The founders spared nothing to create the most comfortable, longest-lasting flip flop on the market. Using innovative machinery to cast liquid polyurethane into custom molds, receiving a patent on the digital UV printing process and working with local material suppliers to introduce renewable sources into the formulation of our soles—TIDAL New York treads lightly because we care about impact.
Why does sustainability matter?
At TIDAL New York, we are keenly aware of the impact that standard production processes have on our environment. Since the brand’s inception in 2014, we have sought to flip the script on traditional footwear manufacturing. The ultimate goal always being to decrease our impact on the planet, while increasing the durability and longevity of your flip flops. As recently as December 2019, we innovated a new formulation for our sole material that includes 13.11% renewable material—and the number has only increased from there with the goal being a fully renewable flip flop.
Being an ethically produced brand with the overarching goal of sustainability is at the core of who we are. Here at our NYC HQ and at the factory (just 30 minutes away in New Rochelle) we all believe that we can be an agent for change. By making one thing better—and with better materials, we can incite conversations, ideas, and eventually action in our industry. We are the first to say that we still have a long way to go and we’re okay with that. Because we understand each step is a process, it’s also why we take the time to share other ways we strive to be exceptional while on the road to sustainability. As our co-founder, Tim Gibb, puts it; “Sustainability isn’t a destination, it’s a journey.”
Do you contribute to your local community?
Since 2017 we’ve partnered with 1% For The Planet, a community we’re honored to be a part of. This organization facilitates a 1% donation of our annual gross sales to environmental causes and allocates funds to environmentally-focused companies. We are on a mission to join the myriad of other companies proving that commerce and conservation can and must work together to promote sustainable business practices.
In the last two years, we have also partnered with Surfrider and 1% For The Planet, to organize a local beach clean up for all employees at TIDAL New York. Surfrider is dedicated to the protection of the world’s oceans and beaches through grassroots events and activism. We look forward to continuing our partnership and involvement with this innovative organization.
We are also proud to have supported and supported The Ali Forney Center and Greyston Bakery in the last year.