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Unbound Merino | 📍 Canada

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Simple merino wool clothing with extraordinary performance

Brandon's Review
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What’s your story? Unbound Merino was created by three lifelong friends. We spent our high school days taking road trips across America to see our favorite bands. It didn’t take long until we turned our sights on the rest of the world. We hate checking luggage and carrying overstuffed bags. The desire to find a means of packing lighter us to merino wool but all we found was high-performance activewear rather than comfortable basics you’d want to wear day-to-day. This led to our creation of stylish, versatile and the highest performing Merino wool clothing that’s made specifically for travel and everyday life. What’s your “why”? Like many travelers, we were drawn to the natural benefits of Merino wool. The fabric was perfectly suited for travel, but it was typically designed as high-performance outdoor activewear, with flashy logos and unnecessary embellishments. Sure, it performed great on a hike, but we wanted... Read More

What’s your story?

Unbound Merino was created by three lifelong friends. We spent our high school days taking road trips across America to see our favorite bands. It didn’t take long until we turned our sights on the rest of the world.

We hate checking luggage and carrying overstuffed bags. The desire to find a means of packing lighter us to merino wool but all we found was high-performance activewear rather than comfortable basics you’d want to wear day-to-day.

This led to our creation of stylish, versatile and the highest performing Merino wool clothing that’s made specifically for travel and everyday life.

What’s your “why”?

Like many travelers, we were drawn to the natural benefits of Merino wool.

The fabric was perfectly suited for travel, but it was typically designed as high-performance outdoor activewear, with flashy logos and unnecessary embellishments. Sure, it performed great on a hike, but we wanted something that did that and also looked great at a restaurant, in a museum, at a rock concert and out on the town.

We produce timeless, versatile pieces that have you looking great in any situation and can be worn for weeks on end without needing a wash. Unbound Merino will declutter your life, allow you to travel lighter than ever, and focus on the things that actually matter. Behind every piece we create there are three extraordinary benefits – Simplicity, Versatility and Performance.

 

How did you get funding?

Unbound Merino was initially self-funded until it came time to grow. We raised $375,000 on IndieGoGo on a goal of $30,000.

 

What’s your flagship product?

Keeping with our focus on simplicity, we have a small number of essential products for every-day wear. Our best selling product is our t-shirt and we especially love our hoodie and underwear, all made with ultra-fine merino wool that performs well from a hike straight to dinner out, is odor resistant and can go weeks without washing.

 

Who’s your ideal customer?

Our ideal customer is the active traveler who values packing light, and anyone who values owning less, simplicity, versatility, and performance.

 

Why does sustainability matter?

Merino wool is a natural, renewable, and biodegradable fiber produced from Merino sheep. We use only wool from non-mulesed sheep and our wool is sustainably sourced from certified humane sheep farmers in Australia and New Zealand.

We are all about simplicity which is directly reflected in our product. The Ultra-fine merino wool requires less space, less washing, and less things to own. That’s better for the environment.

 

Less
  • $20-$165

  • 2016

  • Toronto, CA

  • Dan Demsky, Andrew Cariboni, Dima Zelikman

Brand Values

  • Cruelty FreeCruelty Free
  • Eco-FriendlyEco-Friendly

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