Summer Outdoor Retailer 2019 Recap

Outdoor Retailer

Going green is now a prerequisite in the outdoor industry.

Summer OR 2019 was an absolute blast! Though we only made it for two days this year, it was jam-packed with a bunch of new brand discoveries, great conversations, and a whole heap of beer.

Many conversations at the show centered around how companies were implementing sustainability and how they’re using their brand as a platform for advocacy. From what we experienced, manufacturers and suppliers are now using bio-based and recycled materials; eliminating the use of harsh chemicals; blending renewable, biodegradable and carbon-neutral plant and animal fibers; and reducing the use of water and energy.

Ultimately the takeaway was, going green is becoming a prerequisite in the outdoor industry.

With that being said, let’s check out two of the best new sustainably-focused brands we came across at Summer OR 2019 that are pushing forward industry standards!

Parafina was flat out my favorite discovery at the show. I was initially lured into their booth by their line of cork sunnies and a sign that stated: Unique Eco-Friendly Sunglasses. **Bold claim let’s see what they have in store!**

As I stepped toward their row of sunglasses organized across a piece of plywood, I was greeted by one of their PR reps from Gear Collective NYC, who talked me through the brand’s story and product specs. He stated that Parafina is devoted to design eyewear that blends eco-friendly materials with seamless functionality. They also have a scholarship fund, the #LLévaleAlCole (5% of all their sales), that provides a stable and quality education in Paraguay.

All their collections are inspired by nature, combining manufacturing technology and unique hand-crafted tradition. Each line is focused on the core material, such as Hybrid Bamboo, Cork, Recycled Aluminum, Eco Silicone, and Rubber, recycled tire rubber that is!

The Rubber collection was amongst my favorite. One of these sunglasses is made with a quart of a tire!! The result is a super lightweight and flexible frame.

Favorite Product

Beach/Camp Mat – $ 39.95

Gili Gear!! I came across Gili Gear in the Venture Out section, a destination for retailers to experience and explore modern outdoor trends and discover how the definition of “outdoor” is changing and growing.

Gili is a Vail, CO-based, B-certified, brand raising awareness towards a more sustainable future, by making bags made out of upcycled billboards and repurposed vinyl mesh.

Their products range from beach mats to lifestyle-oriented bags and duffles. They are all made hand-made from tough, tightly woven repurposed vinyl mesh, making them durable and breathable!

Our favorite piece from Gili was their Beach / Camp Mat, which is both waterproof and sand-free, meaning that sand can fall within the woven threads, leaving the blanket clear of sand!

Favorite Product

Beach/Camp Mat – $ 39.95

That a wrap! As always we had a blast meeting with these brands and learning more about their products!

And don’t forget to check back regularly with our blog to stay on top of the latest trends in sustainable and ethical fashion.

If you liked this article and want to find out more coverage on these brands be sure to follow us on all social networks. Not seeing a brand and think it deserves the spotlight, DM us on Instagram and we’ll see if we should update the list.

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      Has a serious passion for changing the way people discover and wear clothing.