Sustainable consumerism isn’t a trend, it’s the future.
IndieGetup started with a purpose, connecting meaningful brands with conscious individuals.

Aspects of sustainability
Our dedicated team members search the web for mission-driven brands (ethical & sustainable) that are committed to producing eco-conscious products. We search for products that match our sustainability badges (see to the right or below!)
Where we get our information from
Green & social-washing’s a bitch… Brands are tossing around these terms, in somewhat of a deceptive fashion, and there’s not much regulation to prevent it. Our goal is the cut through the BS and provide a transparent platform for you to discover and shop for authentity sustainable and ethical brands. Here’s how we source our information.
Independent Research Our team performs an in-depth audit of each brand before adding them to IndieGetup. We have a specific scoring system that we’ve crafted that evaluates each company on various metrics. We’ve defined 3 primary pillars of sustainability, and all of our products contribute to one or more. These pillars are: Environmental impact (Materials used, Circularity, Production processes, etc.), Worker welfare, and Animal welfare. For the full rating system check our the scoring system toward the bottom on this page.
Certifications When evaluating a company’s sustainable claims, our team looks for consumer-facing certifications. Having a renowned eco-certification can help a brand’s transparency and help navigate a complex market. These have been broken down into four categories: Environmental, Fair Labor, Holistic, and Membership Network Certifications. Each of these certifications are designed to encompass certain measurables and areas of focus.
Scoring
We rate brands based on on our three eco-pillars: Environmental impact (Materials used, Circularity, Production processes, etc.), Worker welfare, and Animal welfare.

Silver
These types of brands are transparent about their policies and practices and incorporate at least 1 of 3 of our primary pillars of sustainability & ethics. They are demonstrating progress and are dedicated to improvement.

Gold
These types of brands are transparent about their policies and practices. They incorporate at least 2 of 3 of our primary pillars of sustainability & ethics. They are dominating leadership in various aspects of sustainability & ethical practices.

Platinum
These types of brands demonstrate the highest level amongst our 3 pillars and are the most transparent. They incorporate at 3 out of the 3 of our primary pillars of sustainability & ethics.
For more information please download our ratings guide